RYAN P. KEOUGH
3993 W. Bagley Flat Place
Tucson, AZ 85745
Integrated Marketing Communications; Direct Sales; Social Media Planning & Execution; Graphic Design for Print and Web; Public Relations Planning & Execution; Print, Radio, and Interactive Media Planning and Coordination; Web Development; Copywriting; Customer Service Development; Customer Experience Design; Fundraising Management; Event Planning and Logistics; Aviation Enterprise Operations.
Industry Specialization in Technical and Aviation Marketing and Sales.
EXPERIENCE – EMPLOYMENT
Ryan Keough Consulting / The Radial Group
Nashua, NH / Phoenix, AZ – 1/2001 – Present
Established Ryan Keough Consulting and The Radial Group to provide freelance and contract support for clients in the development and execution of detailed marketing & PR strategies, promotional campaigns, social media engagement, and media contact planning. Developed an aviation-focused client base of small to medium-sized businesses and non-profit organizations in the general aviation, airshow, and aviation history segments. Scope of work includes: graphic design, print and web collateral material design and production, interactive and print advertising, copywriting, and social media networking and messaging.
Sales Director / Social Media Manager
Collings Foundation – Stow, MA | November 2013 – January 2016
Led traveling team of 12-14 paid and volunteer crew members of a traveling World War II aircraft living history tour (501c3 non-profit foundation) on a rigorous 110-city, 34 state nationwide schedule over the course of 10 months. Solely responsible for commission-based direct sales and scheduling of recreational passenger flights and flight training aboard the B-17 Flying Fortress, B-24 Liberator, B-25 Mitchell, and P-51 Mustang.
— FY 2014 Sales – 1180 flights / 8850 passengers – Gross Sales: $3,309,470
— FY 2015 Sales – 1425 flights / 10,687 passengers – Gross Sales: $4,254,505 (28.6% growth)
Provided excellent customer service in person and over the phone to passengers and worked around the scheduling and sales challenges of rapidly changing event locations, pilot and aircraft availability, aircraft maintenance, and poor weather conditions.
Responsible for the setup and management of the Collings Foundation social media properties on Facebook, Twitter, Instagram, YouTube and LinkedIn. Developed new email marketing platform on MailChimp ESP and developed new campaign templates.
Managed all on-site media communications including over 25 on-camera interviews in 2015, 57 newspaper interviews, and over 70 media escorts including private film and photography crews.
Associate Director of Marketing & Communications
Cutter Aviation – Phoenix, AZ | August 2008 – January 2013
Responsible for the management & coordination of all marketing, advertising and corporate communications for all business units of Cutter Aviation – an eight location General & Business Aviation Services company under the Director of Special Projects and President/CEO. First to integrate all business unit marketing under one central marketing department including: FBO/Line Services, Aircraft Maintenance & Avionics services, New and Pre-Owned Aircraft Sales, and Air Charter and Aircraft Management.
Fully responsible for all aspects of multi-channel marketing effort (concept, planning, design, copy, production, media buying, deployment and measurement) for print, digital, and direct outreach marketing. Developed and managed large specialized campaigns for major efforts including a major avionics and capabilities upgrade program for the Beechjet 400A / 400XP in 2011 and an industry-leading Garmin G950 avionics retrofit for the Piper Meridian (PA-46TP) in 2012.
Led the PR / communications effort for the corporation and managed all media relations and public relations for all business units. Maintained all external web properties for the company and all social media outreach for the brand including LinkedIn, Twitter, Facebook, and Google+. Developed the first social media marketing campaign effort for Cutter Aviation on Facebook, Twitter, LinkedIn, YouTube, and Google+ — resulting in Cutter Aviation being one of the first social media adopters within the aviation services industry. Represented Cutter Aviation as a panelist on Social Media Breakout Sessions at NBAA Annual Meeting and Convention in 2009, NBAA Schedulers & Dispatchers Conference in 2010, and Cygnus Aviation Expo in 2012.
Designed and implemented the rebranded corporate web properties at CutterAviation.com, TexasPiper.com, CutterPiper.com and CutterTBM850.com. Developed a strong Search Engine Optimization (SEO) plan, resulting in an average 20-30% increase in organic search referral visitor traffic over the first two years after launch
Associate Director of Marketing
Daniel Webster College – Nashua, NH | January 2006 – March 2008
Brought aboard to lead a new internal marketing & production department to reduce reliance on agency support. Directly responsible for management of marketing activities relating to traditional undergraduate admissions and marketing under the Director of Institutional Marketing. Acted as production coordinator and designer for Graduate and Non-Traditional admissions marketing activities and coordinated all print and electronic communications from initial design through final delivery. Led in-house design and production of all marketing materials and maintained the position of lead copy and graphic designer for Office of Institutional Marketing as a way to successfully cut agency and contractor expenses, streamline processes and reduce departmental budgetary concerns. Consulted for marketing production of materials for internal departments of Daniel Webster College including, but not limited to: Aviation, Athletics, Development, Academics, Student Life, Public Relations, and Career Resources.
Led the total redesign of admissions and recruitment print and web collateral including revision of the brand appearance for all publications. Redesign included complete graphic redesign of the institutional web property and upgrade of the SEO strategy.
Responsible for design and production of all institutional print and interactive advertising via in-house, non-agency solutions.
Marketing team representative for the review, acceptance and implementation of Hobsons EMT Connect CRM platform for Traditional and Non-Traditional recruitment marketing in coordination with the Office of Admissions and the Office of Continuing and Graduate Studies.
Director of Marketing & Promotion / National Tour Manager
Collings Foundation – Stow, MA | May 2001 – Janaury 2006
Brought on staff to completely redevelop the marketing and promotional infrastructure for the living history programs and fundraising for the Collings Foundation (501c3 non-profit foundation) including their flagship program, the Wings of Freedom WWII Aircraft Tour. Responsible for redesign of all collateral, advertising templates, direct mail materials, digital ads, media kits, and the organization website. Designed and managed all promotional communications campaigns. Implemented the first internal media relations database (Cision MediaSource) to assist in local media contact lists and plans and coordinating media buys to promote the ground tours and Flight Experience program (passenger flights aboard the aircraft) at each display location.
Managed logistics, volunteer staffing, and community relations as National Coordinator for the Wings of Freedom Tour for each of the 120+ display locations each year including airport display arrangements, fuel & ground services, crew accommodations & ground transportation, and tour crew volunteer staffing. Developed the first custom database (Microsoft Access) for the management of all tour logistical and promotional planning.
Increased gross donation revenue for the Wings of Freedom Tour by 12-16% growth annually over previous years from 2002 through 2006 with increased Flight Experience ridership, ground tour attendance, & “PX” gift shop sales.
Developed the first promotional web property for the Collings Foundation and responsible for all ongoing content management and SEO. Introduced the first retention-focused print direct mail and email communications program to previous customers, geographically segmented. Expanded the annual member magazine publication in size of product & audience.
Developed the first entry-level individual membership program for the Collings Foundation in 2005 to establish a new fundraising vehicle focused on sustaining annual donations. The annual membership program yielded over 400 new members at the $100 Participating Member level in the first year alone.
Customer Service Representative
Jet Aviation of America – Bedford, MA | November 2000 – May 2001
Performed duties as a Customer Service Representative at Jet Aviation, a general aviation FBO specializing in handling of personal and business turbine aircraft. Duties include dealing directly with customers, pilots, and dispatchers to assure timely and accurate aircraft handling, invoicing of customers, and scheduling of hotel accommodations, catering, and ground transportation.
Comair / Delta Connection – Manchester, NH | August 2000 – November 2000
Employed as a ramp agent. Responsible for aircraft ground operations, baggage handling, and boarding passengers. Discontinued employment due to scheduling difficulty and new employment opportunity in corporate aviation business.
Operations Assistant / Dispatcher
AC Aviation Services – Nashua, NH | June 1999 – July 2000
Primary duties include sales and marketing of charter trips, working with customers on custom charter solutions, quoting and flight planning for domestic and international charter flights, flight follow-up and flight logging. Responsible for creating and updating pilot duty time compliance spreadsheet and log as well as maintaining all charter-specific software used within the office. Additional experience includes: FAA Part 135 compliance issues, charter and corporate aircraft management proposals, and maintenance database and scheduling solutions.
Web Designer / Graphic & Print Designer
Daniel Webster College – Nashua, NH | October 1997 – June 2000
Acting as a team member within the planning group responsible for the Daniel Webster College Internet site. Achievements include: Project leader for the Aviation Division sub-site and successfully published in February 1999, Created the design and layout to the front page of the main college site in Spring of 2000. Also responsible for print design of Campus Reporter, aspects of the Omnibus Magazine, and layout various print pieces published by the Office of Public Relations. Discontinued employment to seek further opportunities in aviation industry.
FBO Attendant / Line Service
Boshart Enterprises – Genesee County Airport – Batavia, NY | May 1998 – September 1998
Duties consist of aircraft fueling, tiedown and ramp operations, operation of aircraft tugs, and minor maintenance as well as management of airport terminal after hours and on weekends. Responsible for safe delivery of fuel as well as safety of fuel supplies on airport.
PROFESSIONAL HONORS & AWARDS
2012 – FORTY UNDER 40: The Best & Brightest of 2012
Airport Business Magazine / AviationPros.com
An annual program by Airport Business Magazine honoring the outstanding up-and-coming individuals under 40 in the business of aviation and airport management who are shaping the future of the industry. Chosen individuals have proven themselves successful in their careers and are working tirelessly to make improvements at their organizations, and for the aviation industry as a whole. Awarded for my work at Cutter Aviation as Associate Director of Marketing & Communications and my early work in Social Media for the General and Business Aviation company.
2006 – 22nd Annual Admissions Advertising Awards
Gold Award, Other Publication
Admissions Marketing Report Magazine
An annual awards program by Admissions Marketing Report Magazine highlighting the most creative and innovative marketing campaigns and marketing collateral designs throughout America’s College and University Admissions and Enrollment Management departments. The Gold Award was awarded for my graphic design, layout and production of a series of five unconventional print brochures highlighting the major undergraduate programs at Daniel Webster College for the 2006-2007 enrollment year.
EXPERIENCE – VOLUNTEER
Warbirds Resource Group – 4/2002 – Present
Associate Editor / Graphic Designer
Co-developer and graphic designer for the Warbirds Resource Group (WRG) including Co-developer & graphic designer for the Warbirds Resource Group (WRG) including noted websites: Warbirds Information Xchange, and Warbird Registry. Through aggressive “grassroots” marketing, WRG visitor traffic increased by 40% from 2004-09, growing to just over 2.2 Million unique visitors per year establishing WRG as a primary source for Google, CNN, and BBC.
Currently leading monetezation and advertising planning effort to sustain the site and provide capital for growth into a database-driven, content rich site with social collaboration capabilities.
Warbird Radio / WarbirdRadio.com – 1/2010 – 3/2012
Show Host, WIX Warbird Weekly Program
Stemming from my work with the Warbird Information Exchange (from 2002 to present), I was brought aboard with Warbird Radio as the co-host of the weekly one-hour show “WIX Warbird Weekly Live” airing at 8pm ET / 5pm PT each Wednesday evening with co-host Zane Adams. The live call-in, talk radio format show focuses on the latest news from the warbird industry and recaps of trending stories on the WIX warbird forum. The show airs live and is rebroadcast on WarbirdRadio.com through the week and is available as a Podcast as well.
Warbirds Unlimited Foundation, Inc. – 1/2008 – 1/2010
Marketing / Publicity Manager
Volunteer Marketing & Publicity Manager for the Warbirds Unlimited Foundation, a 501c3 non-profit historic aviation group operating a North American B-25H Mitchell. Responsible for public relations and press management, media purchase and advertising design, website design and maintenance, and social media evangelist for the organization. Coordinated marketing transition when the flagship B-25H was transferred to another organization in June 2009.
Experimental Aircraft Association (EAA) Chapter 196 – Stow, MA – 10/2003 – 10/2004
Young Eagles Coordinator
EAA Chapter 196 at Minuteman Airfield in Stow, MA traditionally hosts a monthly Young Eagles rally throughout the year, giving local children and their parents the ability to fly in a light General Aviation aircraft for free through the generosity of local volunteer pilots. In the volunteer role of Young Eagles Coordinator, I helped coordinate the volunteer pilots for each month; promote the event through local media, schools, and community groups; schedule flights for families; collect and verify all paperwork and send to EAA in Oshkosh, WI; and print and distribute the Young Eagles flight certificates. Sharing the excitement of helping children see the world from a different point of view in a light aircraft was an immensely rewarding experience!
Aviation Policy Seminar – 9/1999 – 1/2000
Daniel Webster College / University Aviation Association
Participated in the Aviation Policy Seminar sponsored by the University Aviation Association in Washington D.C.. Worked with Daniel Webster College students in researching and presenting issues in the aviation industry as they relate to the government, regulatory agencies, and industry associations. Worked with the issue of FAR 91 Fractional Ownership as a focus for the seminar and met with representatives of NATA, NBAA, GAMA, and the FAA as well as staff of the House of Representatives Aviation Subcommittee.
Aviation History Docent / Speaker – 9/1993 – 6/1998
National Warplane Museum – Geneseo, NY
1941 Historic Aircraft Group – Geneseo, NY
Acted as a tour guide within the museum educating visitors about the history of aviation as exemplified by the aircraft collection the museum possessed. Active on the Displays Committee in charge of planning of future exhibits. Created initial 1941 H.A.G. website in 1997 and began youth program at 1941 H.A.G.. Achieved status of Lead Airshow Announcer for the History of Flight Airshow in July 1997 and July 1998.
Videography Advisor – 9/1996 – 8/1997
Wyoming County Youth Theater – Warsaw, NY
Following a seven-year relationship as a member of Wyoming County Youth Theater as actor and director, was placed into position of videography advisor to steer program in a new direction. Trained by the N.Y.S. Department of Health to help acquire video production equipment and in turn train youth on the operation of it to produce Public Service Announcements and video discussion starters. Experience in on-line editing, camera operation, story boarding, and script writing.
Bachelor of Science – Aviation Management – May 2002
Daniel Webster College – Nashua, NH
Concentration on Business and Corporate Aviation Management
Associate of Science – Aviation Operations – May 2002
Daniel Webster College – Nashua, NH
FAA Private Pilot License, Single Engine Land – April 1998
Daniel Webster College – Nashua, NH – FAR Part 141 Training
- Daniel Webster College – Presidents List – Spring 2000
- Daniel Webster College – Dean’s List – Spring 1999, Fall 2000, Spring 2000
- New York State Technology Student Association – Student of the Year – Awarded three years in a row: 1994, 1995, 1996, First Student to achieve three consecutive award years.
- Andrew Channing Cabot Award – Spring 2004 – Aero Club of New England
- Crocker Snow Instrument Training Scholarship – Spring 2000 and Spring 2003 – Aero Club of New England
- The Joseph Frasca Excellence in Aviation Scholarship – Spring 2001 – The Frasca Family and The University Aviation Association
- Daniel Webster College Distinguished Service Award – Spring 1999, Spring 2000 – Daniel Webster College
- Christopher J. Adams Memorial Scholarship – Spring 2000 – Daniel Webster College
- Michael J. Keating Memorial Scholarship – Fall 1997 – Daniel Webster College
- Air Force Mathematics and Science Award – Spring 1996 – Warsaw Central School
- National Business Aviation Association (NBAA) – Member Since 2000
- National Air Transport Association (NATA) – Member Since 2008
- Aircraft Owners and Pilots Association (AOPA) – Member Since 1996
- Collings Foundation – Member Since 2001
- Experimental Aircraft Association (EAA) – Member Since 2002
- Warbirds of America, EAA – Member Since 2003
- Vintage Aircraft Association, EAA – Member Since 2003
- 1941 Historic Aircraft Group – Member Since 1995
- The Stearman Restorers Association – Member Since 2003
- Northeast Stearman Association – Member Since 2003